With up to 1 in 20 Americans experiencing gluten intolerance, according to Cleveland Clinic data, that flexibility directly translates into serving more consumers without added back-of-house complexity.

“Being able to offer something that is made the way that we make our retail products and have something easy for the operator to use is a huge benefit and the key to having a successful program that their customers can feel confident about; they’re getting something that not only tastes great but is safe as well,” Conley said.

The new line of products has a frozen shelf life of 270 days from the date of manufacture; once thawed, muffins, bundt cakes, and cornbread hold for 7 days at ambient temperature, while brownies hold for 14 days.

“Anytime you can have something pre-made and frozen, it gives the operator the control over how much they’re going to take out of the freezer and what they’re going to thaw,” Conley said. “They don’t need to thaw a whole week’s worth of product. If they wanted to just take out a few at a time, they can overwrap the tray and keep it in the freezer, and then everything stays readily accessible but also fresh.”