MEXICO CITY — Global baking giant Grupo Bimbo, which oversees the Bimbo Bakeries USA (BBU) subsidiary, announced its intent to make a nearly $1 billion investment in the US business between 2026 and 2028.
This spending, according to the company, aims to emphasize its commitment to this key market, US jobs and creating a stronger food system.
“The United States has long been a cornerstone of Grupo Bimbo’s global success,” said Greg Koehrsen, BBU president. “This investment reflects our confidence in the strength of our brands in the United States and will ensure we can continue delivering nutritious and delicious bread, baked goods and snacks to millions of American families.”
More specifically, the funds will be used to support maintenance, product innovation, accessibility and affordability, nutrition enhancements, and expanded regenerative agriculture partnerships with its supplier network.
“This investment aligns with our disciplined capital allocation strategy and long-term objectives in the United States, reinforcing our commitment to the market and our focus on driving growth and innovation,” said Diego Gaxiola, CFO of Grupo Bimbo.
In terms of product innovation, the company’s portfolio of brands — which includes Thomas’ and Sara Lee— has introduced a wide assortment of permanent and limited-time baked goods, appealing to various consumer desires for quality taste and format.
Grupo Bimbo’s announcement comes shortly after BBU announced the strategic relocation of its headquarters to Dallas.
