The $11.10 billion cracker category is holding steady. As reported in Q1, All Other still accounts for nearly three-quarters of the dollar share.
Read more in the New Products Annual 2026.
Source: Circana OmniMarket Integrated Fresh, a Chicago-based Market Research Firm (@WeAreCircana)
*Percentage rounded to the nearest tenth
Layer cakes maintains its lead in dollar sales. Loaf/pound cakes are on the rise, with a 6.9% increase in sales vs. a year ago.
Read more in the New Products Annual 2026.
Source: Circana OmniMarket Integrated Fresh, a Chicago-based Market Research Firm (@WeAreCircana)
While individual/snack pies still holds the lead over whole pies in center store, it saw a decrease from the $397.82 million in dollar sales reported in Q2.
Read more in the New Products Annual 2026.
Source: Circana OmniMarket Integrated Fresh, a Chicago-based Market Research Firm (@WeAreCircana)
In the perimeter, bread sales are slightly higher than reported in Q1. Sweet breads is seeing notable momentum, up 22.0% vs.
a year ago in dollar sales, just slightly behind the All Other subsegment.
Read more in the New Products Annual 2026.
Source: Circana OmniMarket Integrated Fresh, a Chicago-based Market Research Firm (@WeAreCircana)
