New partnership helps CPG brands win in retail

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New partnership helps CPG brands win in retail

27 May 2026

Maddie Lambert

Maddie Lambert is a copywriter and editor from Joplin, MO. She graduated from Missouri Southern State University with a Bachelor of Arts in English – literary studies. When she’s not poring over the magazine or lost in the pages of a new novel, you can find Maddie exploring her local bookstores, spending time with her husband, or sharing her latest literary discoveries with fellow book enthusiasts.

DENVER — Pitcher, an AI-native sales platform designed for enterprise commercial teams, has partnered with EasyPicky, a specialist in retail execution optimization and field data collection for CPG companies.

The partnership unites two well-known and trusted platforms, with users including Mondelez International, parent to brands including OREO and RITZ.

“The strategic alignment of Pitcher and EasyPicky represents a powerful convergence of two critical capabilities: meaningful sales representative engagement with store managers and the precise execution and validation of in-store display standards for merchandising teams,” said Rensilin Pathrose, senior director of digital experience, digital business transformation and digital commerce at Mondelez International. “Together, this integration bridges the gap between sales and shelf-level compliance, delivering end-to-end visibility across the retail execution lifecycle.”

EasyPicky provides field teams with instant visibility into shelf conditions, including product availability, display placement and merchandise compliance. All of this is captured via short video, playable even offline. This intelligence is then input directly into Pitcher, where it becomes the foundation for Next Best Action recommendations, real-time commercial guidance and prioritized visit planning.

“Retail manufacturers today need instant visibility into field operations, but above all, they need the ability to turn that data into concrete actions for their sales teams,” said Marine Bibal and Renaud Pacull, co-founders of EasyPicky. “By combining our technologies with Pitcher, we are creating a continuum between field observation, analysis and commercial execution.”

The partnership also solves a common challenge across CPG companies: turning store data into real-time action, enabling food manufacturers to capitalize on in-store opportunities and capture lost revenue. Both platforms are designed for field realities: offline-capable, mobile-first and built to work in environments with unpredictable connectivity.

“We are thrilled to partner with EasyPicky as we strengthen our presence in the CPG sector,” said Brigid Ling, chief marketing officer of Pitcher. “Their AI-powered image recognition technology gives sales teams an instant, concrete view of shelf reality. Combined with Pitcher’s AI-native sales enablement platform, it allows us to connect strategy and execution like never before. Together, we are empowering CPG brands to win at the shelf.”