CHICAGO — In anticipation of the FIFA World Cup taking place in major US cities this summer, Mondelez International is getting into the sporting spirit with soccer-inspired packaging for its top brands featuring star athletes Alex Morgan, Christian Pulisic and Sophia Wilson.
“National sporting occasions bring people together, and snacking is always at the center of the celebration,” said Nick Rogers, director of portfolio marketing and sponsorship at Mondelez International. “From our Big Game, March Madness, college football, Inter Miami and Fanatics partnerships, to a summer packed full of soccer, Mondelez is building a playbook that puts our brands right where fans are watching, cheering and snacking.”
The limited-edition lineup includes RITZ Cracker Soccer Shapes as well as soccer-themed packaging for its BelVita Energy Snack Bites and multi-packs.
For its Chips Ahoy! brand specifically, Mondelez is releasing three limited-time flavors: Chewy Chocolatey Churro, Chewy Dulce De Leche, and Crunchy Red, White & Blue Candy Blasts. All three varieties feature Morgan, Wilson and Pulisic on each respective flavor pack.
“Chips Ahoy! is ambitious in its pursuit of modernization, and our new flavors are uniquely delicious choices for every fan’s watch parties and get-togethers,” said Mili Laddha, senior director, marketing at Mondelez International. “For the first time, we’re dropping three limited-edition flavors at once to prove a cookie you grew up with can still be the most exciting snack on the shelf, especially during this summer of soccer.”
The soccer-themed product line will begin rolling out to retailers nationwide this month and continue throughout the summer months.
