ARLINGTON, VA — As the year draws to a close, CPG companies can start prepping for the consumer trends expected in 2025. To give the bottom line a boost, Nestle shared its trend predictions for the months ahead with Food & Wine.
Trend No. 1: ‘Newstalgia’
A blend of “new” and “nostalgia,” this trend has commercial bakeries combining familiar elements with new and innovative twists. The fad quickly gained ground with marketers due to its combined success in catering to millennials and introducing Gen Z to a product they might not have considered before.
An example of this is Reese’s successful launch of Reese’s Dipped Animal Crackers. The bite-sized, chocolate- and peanut butter-coated crackers are available in 13 different animal shapes, playing on the childlike wonder of the popular children’s snack.
Nestle predicts this trend will maintain its fanbase and reach new consumers in 2025 as brands aim to keep a range of generations engaged with their products.