COLLEGEDALE, TN — Birthday Cake Creme Pies, the newest addition to the Little Debbie lineup, blends the visual appeal of birthday cake with the brand’s classic cream-filled cookie. The new sweet treats will be available mid-April.

“Our newest creation is inspired by the joy of life’s special moments,” said Erica Cunningham, Little Debbie product manager at McKee Foods, the brand’s parent company. “With the Birthday Cake Creme Pies, we wanted to capture the essence of celebration, while offering consumers a sweet reminder that happiness can be found in the simplest moments.”

Decorated with white icing and colorful candy confetti, the cookie’s outside resembles a traditional birthday cake, and the classic creme filling is infused with birthday cake flavor.

“Birthday Cake Creme Pies are sure to speak to those who seek novel flavors from a brand they trust,” Cunningham added. “Perfect for those who opt for a bit of a surprise and delight in their snacking choices, it’s yet another step in our journey to innovate within our product line, while staying true to what our customers love about Little Debbie.”

Earlier this year, Little Debbie launched Big Pack Mini Muffins in chocolate chip and blueberry flavors with the goal of meeting growing consumer demand for varying pack sizes.