PHILADELPHIA — Amoroso’s Baking Co., a fifth-generation bakery known for its sandwich breads, is ushering in a new era of growth with a refreshed brand identity. The new look honors Amoroso’s history while solidifying the company’s relevance to modern consumers.
The rollout of updated branding is currently underway across product packaging and in-store merchandise at retailers nationwide, including Acme, Aldi, Giant, ShopRite, Wegmans and Weis. Additionally, the brand’s website, marketing, and social media channels have been updated to incorporate modern design elements into a near-exact replica of Amoroso’s 1970s logomark, while maintaining the iconic red and green color palette central to the company’s Italian heritage.
“Amoroso’s has always been more than a bakery; it’s a family-owned and operated brand woven into the fabric of Philadelphia and the communities we serve across the country,” said Jesse Amoroso, president and COO of Amoroso’s Baking. “As we enter our next chapter, we want our visual identity to better reflect both where we’ve been and where we’re going. By drawing inspiration from our past, we’re celebrating the generations of customers who helped build this brand while introducing Amoroso’s to new audiences in a way that feels authentic to us.”
Amoroso’s products can be found in grocery stores, sandwich shops, stadiums and schools nationwide.
