THOMASVILLE, GA — Cleaner labels are sweeping the bread aisle as baking companies nationwide reformulate their loaves to meet consumer demand. Nature’s Own is following suit with a new, simpler recipe across its entire product portfolio and a refreshed brand look that reflects its commitment to “Real. Soft. Bread.”
According to a survey conducted by Nature’s Own of 2,000 adults across the US, eight in 10 parents said clear nutritional information on the packaging influences their bread-buying decisions. To meet this need, the brand’s updated portfolio includes up to 38% fewer ingredients than before, and the full line is now Non-GMO Project verified.
To make sure consumers hear the news, the Flowers Foods brand has invited well-known actor and retired professional wrestler John Cena as the official “Breaducator.”
“Nature’s Own is launching a bold brand refresh, built to shake up the bread category, drive momentum and meet consumers where they are,” said Krystle Farlow, senior director of brand management for Nature’s Own. “Our brand embodies real, simple goodness, and John Cena is the perfect partner to bring that message to life. He’s authentic; he’s entertaining; and families love him. We couldn’t ask for a better Breaducator to tell our simpler, Non-GMO Project verified story.”
The campaign includes a commercial where Cena is seen educating shoppers by showing them how the ingredient update sets Nature’s Own apart from other brands in the bread aisle.
“Nature’s Own is bread done right,” Cena said. “‘Real. Soft. Bread.’ Now made with simpler ingredients. Time to show people what’s in their loaf. Time to breaducate.”
The reformulated bread, buns and rolls are available at participating retailers nationwide.
