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A summer of sweet goods ahead for BBU

New summer limited-time products from Entenmann's and Little Debbie over light blue water background
GRAPHIC COLLAGE BY AVANT FOOD MEDIA
BY: Annie Hollon

Annie Hollon

IRVING, TX— Summertime sweets from baking companies are hitting store shelves across the US, and Bimbo Bakeries USA (BBU) is adding to these new additions with eight limited-time creations.

The snacks from BBU brands Entenmann’s and Little Bites are inspired by upcoming holidays and nostalgic flavors.

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“We know some of life’s best moments are the simple ones, whether it’s a quick afternoon pick-me-up, a backyard get-together with family or celebrating summer holidays with loved ones,” said Janice Wisniewski, brand manager at Entenmann’s. “This summer, Entenmann’s and Little Bites are all about creating treats that help families slow down, savor the season and turn everyday snack breaks into something truly special.”

Of the eight new products, six fall under the Patriotic Line-Up, decked out in red, white and blue sprinkles in honor of the upcoming Fourth of July holiday and the quarter millennium celebration of the US.

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The treats, available through Aug. 8, include:

  • Entenmann’s Patriotic Rich Frosted Donuts: Available in an 8-count pack for an SRP of $5.99-$6.99 at most major national retailers.
  • Entenmann’s Patriotic Full Sized Party Cake: Available in a 17-ounce size, the sweet good can be purchased at most major Central and Eastern retailers for an SRP of $7.99.
  • Entenmann’s Patriotic Mini Snack Cakes: The 6-count container of snack cakes is available at most major national retailers for an SRP of $5.49.
  • Entenmann’s Patriotic Sprinkled Cookies and Dipped Sprinkled Cookies: Available at most major Central and Eastern retailers, the 10-ounce treats have an SRP of $4.99.
  • Little Bites Patriotic Party Cake Muffins: The 5-pouch boxes can be found at most major national retailers at an SRP of $5.69.

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To round out the new releases, Entenmann’s is debuting Orange Cream Donut Holes and Mini Iced Lemon Snack Cakes, available through July 25 at most major national retailers. The former comes in a 13-ounce bag at an SRP of $5.69, and the latter offers six snack cakes per box with an SRP of $5.49.

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