HAUPPAUGE, NY — CRISP POWER, known as a multi-format protein snack brand, is expanding its product lineup with the launch of Honey Mustard Protein Pretzels. With 26 grams of protein, 10 grams of fiber and 6 grams of net carbs per 1.75-ounce bag, the sweet-and-savory flavor addition is designed for the protein-forward consumer who prioritizes flavor and function.

“This flavor brings together a classic taste combination with the strong nutritional profile our consumers expect,” said Gilad Zilberberg, founder and CEO of CRISP POWER. “We built CRISP POWER to compete directly with traditional crunchy, salty snacks, but with dramatically higher protein and fiber. Honey Mustard continues that mission by delivering a bold flavor in a format that supports modern eating habits.”

The flavor launch comes at an all-time high for protein demand, as consumers focus more intentionally on satiety and macronutrient balance. Additionally, the rise of GLP-1 medications is shifting how many consumers approach snacking, increasing interest in options that provide substance and sustained fullness.

The brand’s positioning as “the well-rounded snack” reflects both its circular pretzel shape and its balanced nutritional profile. Honey Mustard joins an expanding flavor portfolio that includes Cheddar, Flamin’ Crunch, Cinnamon Crunch, Everything, Sea Salt, and Sesame.

CRISP POWER Honey Mustard Protein Pretzels will be available in 6-count boxes of single-serve bags for an SRP of $19.99 on the brand’s website.