IRVING, TX — Little Bites, a Bimbo Bakeries USA brand, launched a brand awareness campaign that invites consumers to guess its latest muffin flavor and submit ideas for what to name the new SKU.

“We’re always looking for ways to celebrate our fans and bring joy to life’s little moments,” said Rielly Whims, brand manager for Little Bites Snacks. “The Little Bites Mystery Flavor Contest is a great way to bring the whole family together to savor snack time and get the creative juices flowing.”

The brand is incorporating digital marketing into the campaign by encouraging consumers to follow Little Bites on social media channels and submit their name ideas in the comments section of the contest announcement post. The finalists will then “face off” in three fan-voted, bracket-style elimination rounds that will reveal the winner.

“Every great name has a story,” said Annie Meehan, senior director of marketing for Little Bites. “It’s about capturing a feeling, a memory, a moment of pure joy.”

Little Bites Mystery Flavor is now available at grocery retailers nationwide for an SRP of $5.69.