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Flipz, Dunkin’ collab on sweet-and-salty SKU

Flipz' sweet-and-salty SKU in collaboration with Dunkin'
GRAPHIC COLLAGE BY AVANT FOOD MEDIA
BY: Maddie Lambert

Maddie Lambert

WHITE PLAINS, NY — Flipz teamed up with retail coffee and donut brand Dunkin’ to introduce a new seasonal SKU into its portfolio.

Flipz Pumpkin Spice Donut-Flavored Covered Pretzels combine the pretzel brand’s signature sweet-and-salty format with the pumpkin and warm-spice flavors of Dunkin’s Pumpkin Cake Donut.

“Pumpkin spice has evolved from a seasonal trend to a cultural phenomenon,” said Shivani Arora, marketing director for pladis Americas, the parent company of Flipz. “By partnering with Dunkin’, we’re bringing together two fan-favorite brands to give consumers a new way to enjoy one of fall’s most celebratory flavors. This limited-time flavor delivers the perfect balance of sweet, salty and seasonal indulgence.”

The collaboration furthers Flipz’ mission to “flip the script” on everyday snacking, turning familiar flavors into an indulgent snacking experience.

Flipz Pumpkin Spice Donut-Flavored Covered Pretzels are available now through October at select retailers nationwide, including CVS, Wakefern, Kroger, Five Below, Albertsons, Dollar General and Stop & Shop.

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