As protein demands grow, so does Crisp Power

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As protein demands grow, so does Crisp Power

24 Jul 2026

Maddie Lambert

Maddie Lambert is a copywriter and editor from Joplin, MO. She graduated from Missouri Southern State University with a Bachelor of Arts in English – literary studies. When she’s not poring over the magazine or lost in the pages of a new novel, you can find Maddie exploring her local bookstores, spending time with her husband, or sharing her latest literary discoveries with fellow book enthusiasts.

HAUPPAUGE, NY — CRISP POWER, known for its protein-powered pretzels, is targeting the large percentage of American consumers who are tracking macros and managing GLP-1 medication protocols by launching a commercial campaign dubbed the “Well-Rounded Snack.”

Featuring a full product lineup of six flavor SKUs, including the brand’s bestselling Everything, the ad will be spread across national media on July 28th. The campaign adds to CRISP POWER’s growing business momentum following the opening of its $15 million production facility in Stafford, TX.

“The strongest brands don’t ask consumers to change what they love, they make what they already love work harder for them,” said Yemeni Mesa, president and COO of CRISP POWER. “That’s why we built this campaign around a moment every consumer recognizes: standing in front of the pantry trying to choose between taste and nutrition. CRISP POWER is proof you don’t have to make that trade-off anymore.”

CRISP POWER is currently in 3,000 retailers nationwide, including Meijer, Costco, Wegmans, Hy-Vee, H-E-B, Market Basket, Raleys, and The Vitamin Shoppe, while also driving strong velocity online through Amazon and TikTok Shop. The brand’s Protein Pretzels — available in flavors including Sea Salt, Sesame, Cinnamon Crunch, Cheddar, and Flamin’ Crunch — deliver up to 28 grams of protein and 10 grams of fiber per 1.75-ounce bag.

“Protein has fundamentally changed the way people shop the snack aisle, but consumers are proving they won’t sacrifice taste to get it,” said Gilad Zilberberg, founder and CEO of CRISP POWER. “The response to CRISP POWER shows there’s real demand for snacks that deliver both. This campaign is about introducing more people to a product consumers are already choosing again and again.”

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