HAUPPAUGE, NY — Since its 2024 entrance into the snack aisle, CRISP POWER has been part of the growing collection of protein-filled snack products. To take its operations to the next level, the company is making its largest US investment to date.

CRISP POWER announced a $15 million production facility in Stafford, TX, which will serve as its domestic manufacturing hub, shifting away from importing its product from Meir Bagel in Israel. The move will support the company’s US expansion and its ability to meet growing consumer and retailer demand.

“The US market has validated everything we set out to do,” said Gilad Zilberberg, founder and CEO of CRISP POWER. “Consumers are actively looking for snacks that deliver real protein and real fiber without compromise, and the retail response has confirmed there’s serious appetite for what we’ve built. Bringing production stateside lets us move faster, respond to demand in real time, and get a fresher product to the people who want it.”

While the high-protein, low-carb snack brand originally distributed its product primarily through e-commerce platforms, its reach has since expanded to a wide range of retailers and major chains. Operating out of its new Texas bakery will help it scale both distribution avenues.