INDIANAPOLIS — Catalina Snacks, known for its better-for-you cereals and snacks, announced the nationwide launch of its new Snack Size Multipacks alongside the upcoming debut of its national “Snack Like It Matters” campaign.

With many consumers following GLP-1 medicine-related nutrition plans, Catalina Snacks is meeting demand for high-protein, high-fiber, and lower-sugar options without sacrificing flavor. Its Catalina Crunch brand’s new Snack Size Multipacks bring the brand’s best-selling Protein Snack Mix flavors into convenient, single-serve formats. The multi-pack boxes contain five individually wrapped pouches in Traditional and Cheddar flavors.

“Consumers are looking for snacks that work harder for them,” said Sam Martin, chief revenue and marketing officer at Catalina Snacks. “More people are turning to snacks throughout the day, whether they’re between meetings, commuting, traveling or even replacing traditional meals. That’s the insight behind ‘Snack Like It Matters.’ We believe consumers shouldn’t have to choose between incredible taste and positive nutrition, and our new Snack Size Multipacks make it easier than ever to enjoy both wherever life takes them.”

The new Snack Size Multipacks are coming soon to major retailers across the country. Additionally, the “Snack Like It Matters” campaign will launch July 6 and appear across various digital platforms, highlighting Catalina Crunch’s commitment to helping consumers make more intentional snacking choices.