KANSAS CITY, MO — This category update has been adapted from the 2022 Innovations Annual issue of Commercial Baking. Read the full story in the digital edition here.
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Perimeter Cookies: Dollar Share
Traditional cookies dominate the perimeter with nearly 64% of sales. However, they are not seeing the bulk of the growth. That distinction goes to perimeter cookie trays/kits with a 47% increase in dollar sales over a year ago.
Source: IRI OmniMarket Integrated Fresh | Latest 52 Weeks Ending Oct. 9, 2022
Center-Store Cookies: Dollar Share
In the center store, traditional cookies have the lion’s share of sales. And while cookie trays/kits have a sliver of the pie in the perimeter, their share is almost nonexistent in the center store.
Source: IRI OmniMarket Integrated Fresh | Latest 52 Weeks Ending Oct. 9, 2022
Center-Store Cookies Sales
Growth for center-store cookies is significantly stronger than the first half of the year, with 23.1% growth vs. a year ago, as opposed to the 7.1% increase at the 52 weeks ending May 15, 2022. However, in that same time period, center-store assorted/multipack cookies’ 151.8% growth eclipsed the 52 weeks ending Oct. 9, 2022.
Perimeter Tortilla/Wrap/Flatbread Sales
Compared with data reported in Q3 from the 52 weeks ending May 15, 2022, perimeter tortilla dollar sales skyrocketed from 3.7% growth to 21.4% as of the 52 weeks ending Oct. 9, 2022.
