HANOVER, PA — Utz Brands, Inc. appointed Jennifer Bentz executive VP, insights, innovation and marketing services.
Bentz will oversee all insights and analytics, innovation and marketing services functions and continue developing the company’s e-commerce and digital marketing capabilities as it accelerates its market share opportunities in the salty snacks category.
“Jen’s influential leadership, strategic agility and drive for results make her an excellent fit for Utz,” said Howard Friedman, CEO of Utz. “Her expertise in insights, innovation and marketing services will be instrumental in propelling our growth and enhancing our understanding of consumers, and it’s a privilege to have Jen join our team.”
Bentz joins Utz with over 30 years of experience in marketing roles, most recently as executive VP of applied technology and insights at CLIF Bar & Co. Prior to that position, she served as chief client officer at Mintel and held senior marketing leadership positions at Tyson Foods and Kraft Foods.
