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Unique Snacks’ Puff Knots see c-store growth

Unique Snacks Puff Knots Royal Farms
GRAPHIC COLLAGE BY AVANT FOOD MEDIA | SOURCE IMAGES FROM UNIQUE SNACKS
BY: Lily Cota

Lily Cota

READING, PA — People like snacking. They also like convenience. C-stores offer choice and value with on-the-go appeal.

Falling in line with consumer demand for access to healthier snacks, Unique Snacks’ Puff Knots line is hitting grab-and-go shelves in Royal Farms locations across Delaware, Maryland, New Jersey, North Carolina, Pennsylvania, Virginia and West Virginia.

“Partnering with Royal Farms is an exciting milestone as we continue expanding our presence in the c‑store channel,” said Justin Spannuth, COO of Unique Snacks. “Shoppers rely on their favorite convenience stores several times a week, and they increasingly expect better‑for‑you choices that don’t compromise on flavor. Puff Knots give retailers a differentiated product that helps boost basket size and keeps customers coming back.”

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Formerly known as Puffzels, Puff Knots were recently renamed for easier brand identification and consumer clarity, calling out the product’s signature shape and texture. The gluten‑free and Non‑GMO Project verified salty snacks are airy, pretzel-shaped puffs with a multi-textural crunch. They’re available in two flavors: Aged Cheddar and Honey Mustard.

The c-store version of Puff Knots are available in 1.8-ounce snack bags at more than 320 Royal Farms locations.

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