COPPELL, TX — Takis, a Barcel USA brand, is tapping into consumer anticipation for Sony Pictures’ Spider-Man: Brand New Day by fusing the brand’s packaging with the movie’s debut.
Launching nationwide on July 1, Takis will introduce limited-edition Spider-Man-inspired designs across select rolled tortilla chip flavors. Designed for fandom culture, the collectible bags boast flavors such as Fuego, Blue Heat, Intense Nacho, and Nitro. The brand also released multi-packs timed for back-to-school in the same flavors.
“Spider-Man: Brand New Day is one of the most anticipated movie releases of 2026, bringing generations of fans together for a shared cultural moment,” said Sandra Kirkpatrick, senior marketing director for Takis. “This collaboration between Takis and Spider-Man: Brand New Day feels like a natural fit because both brands celebrate intensity, self-expression and fandom.”
Beyond the exclusive packaging, the collaboration is part of a worldwide campaign spanning 57 countries, featuring immersive consumer experiences, influencer partnerships, retail programs, and movie-ticket incentives throughout the summer.
“Through collectible packaging and immersive fan experiences, we’re giving fans new ways to celebrate ahead of the film’s official release,” Kirkpatrick said.
