CAMDEN, NJ —Synder’s of Hanover, a Campbell Snacks brand, released its new Nashville Hot Pretzel Pieces.
Inspired by the Nashville Hot Chicken Sandwich, the pretzels are seasoned with chili peppers and pickles to capture the spicy and savory Nashville Hot taste. According to consumer research by Circana, the namesake flavor is rising in popularity among Gen Z, Millennials and Gen X.
“Nashville Hot is one of the greatest flavor combinations to ever happen to fried chicken, and our team at Snyder’s of Hanover made it the best thing to ever happen to pretzels,” said Nick Hammitt, VP of marketing for Salty Snacks at Campbell Soup Co.
Synder’s of Hanover Nashville Hot Pretzel Pieces are now available in an 11.25-oz. bag at retailers such as Kroger, Target and Walmart nationwide for an SRP of $4.79.
