PARSIPPANY, NJ — Keebler is bringing back its Limited Edition Spookie Fudge Stripes cookies for Halloween. The Ferrero North America brand’s fudge-forward cookies feature vanilla-flavored orange stripes and festive Halloween designs.
To boost excitement, Keebler launched a marketing campaign using an on-pack QR code that leads consumers to OpenForMagic.com, an illustrated digital zoo full of interactive animal habitats where visitors can search for striped cookies for a chance to win prizes. Keebler is also partnering with zoos across the country for an in-person Spookie Stripes Safari activation, which includes branded signage, product samples and appearances by Ernie the Elf.
“We believe the best adventures happen when families explore together,” said Gabrielle Young, brand manager, Keebler Fudge Stripes and limited-time offers. “Spookie Fudge Stripes are back, and so is the Spookie Stripes Safari — bigger, better and built for every family, whether they’re tracking stripes at the zoo or searching from home on OpenForMagic.com.”
Keebler Spookie Fudge Stripes are available at retailers nationwide for an SRP of $3.99, while supplies last.
