IRVING, TX — The Rustik Oven, a Bimbo Bakeries USA (BBU) brand, announced the launch of its artisan-style sourdough bagels. The new line is available in three flavors — Sourdough, Hearty Grains & Seeds, and Lemon Blueberry — each in a 4-count package.

The launch comes on the heels of The Rustik Oven’s new campaign, “The Bread You’d Make If You Made Bread,” which highlights increased consumer demand for artisan-style bread. Similar to the brand’s line of sliced sourdough, the new bagels are made using a signature 12-hour fermentation and slow-baking process.

“Consumers increasingly want great-tasting foods that bring something special to everyday meals, but that doesn’t mean they always have hours to spend in the kitchen,” said Mollie Crudden, senior director of marketing, artisan portfolio at BBU. “At The Rustik Oven, we believe your time should be spent enjoying great bread and imagining all the delicious ways to serve it. With our new artisan-style bagels and ‘The Bread You’d Make If You Made Bread’ campaign, we’re giving consumers a convenient way to enjoy the sourdough taste they crave while leaving more time for the fun part — deciding what to put on top.”

The Rustik Oven bagels are available at Kroger, Walmart and other major retailers nationwide for an SRP of $6.19.