EAST HANOVER, NJ — In a twist of innovation, Mondelez International’s OREO brand is dropping three all-new, limited-edition cookies, leaving it up to consumers to vote on which one will return to the portfolio in 2027.
The three new flavors entering the market are:
“One of the most exciting aspects of this launch was challenging our R&D team to bring three completely different flavor concepts to life at the same time,” said Chrissy Briganti, senior director, OREO Innovation. “Each cookie required its own unique development process to capture the distinct taste that consumers associate with Banana Pudding, Deep Fried, and Chicken & Waffles, all while ensuring every bite still delivered the signature OREO cookie experience.”
For the OREO brand, this product campaign aligns with the bold trajectory it has set forth with its recent string of eccentric LTOs, including partnerships with K-pop group BTS and Marvel Studios. These offerings have resulted in entirely new flavors and formats for the brand.
“That’s the playfulness of innovation at the OREO brand, taking bold, culturally relevant flavor ideas, informed by snacking insights, and transforming them into cookies that surprise, delight and keep fans coming back for what’s next,” Briganti added. “And we can’t wait to see which flavor consumers vote to bring back in 2027.”
From Aug. 17-Oct. 12, consumers can scan the QR code on the limited-edition packs or go online to cast their vote for the best flavor. Every vote automatically enters them into a sweepstakes for a chance to win a year’s supply of original OREO cookies, limit 1 entry per person. Presale orders and TikTok Shop recipients will also receive exclusive early access to taste each flavor.
All three flavors will be available for presale Aug. 17 before officially rolling out in retailers nationwide on Aug. 24 for a limited time, while supplies last. The winning flavor will be announced on Oct. 13 and will officially join the OREO brand lineup for a limited time in 2027.
