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Bye-bye gluten: Goldfish launches gluten-free crackers

Bye-bye gluten: Goldfish launches gluten-free crackers
GRAPHIC COLLAGE BY AVANT FOOD MEDIA | SOURCE IMAGE FROM GOLDFISH
BY: Lily Cota

Lily Cota

CAMDEN, NJ — Gluten has been under fire for years, with a slow but steady rise in celiac disease guiding consumers away from the bakery aisle. But bakers aren’t settling for that new reality. Instead, they’re meeting needs and reformulating for the future.

Inspired by consumer requests, Goldfish is introducing its first-ever gluten-free crackers, offering an alternative to the classic snack made by the Pepperidge Farm brand. In line with the original formulation, the gluten-free crackers are made with 100% real cheese and no artificial colors or preservatives.

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“We’ve heard from many families who love Goldfish but haven’t always been able to enjoy them together, and that feedback stayed with us,” said Tiphanie Maronta, senior VP of Goldfish Crackers. “We wanted to take the time to make sure every detail — from the taste and texture to the iconic shape —was true to Goldfish. With Goldfish Gluten Free, more families can now share the lunchbox moments, after-school snacks and smiles that Goldfish has inspired for generations.”

Goldfish Gluten Free crackers will begin rolling out to retailers nationwide in November 2026 in a 5-ounce package for an SRP of $4.99.

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