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Season 17 of Troubleshooting Innovation highlights The Good Bread Co.

Spiros Assimacopoulos, CEO and president of The Good Bread Co., featured in Troubleshooting Innovation Season 17, sponsored by WP Bakery Group
GRAPHIC COLLAGE BY AVANT FOOD MEDIA
BY: Annie Hollon

Annie Hollon

KANSAS CITY, MO — Spiros Assimacopoulos, CEO and president of Taylor, MI-based The Good Bread Co., shares his lessons learned during the latest season of Commercial Baking’s award-winning Troubleshooting Innovation podcast, sponsored by WP Bakery Group.

Assimacopoulos joins host Joanie Spencer, editor-in-chief of Commercial Baking, in the podcast studio to chat about everything from the baking company’s history and its approach to automation to working through operational growing pains and the future of The Good Bread Co.

Before establishing a bakery with his brother, Andy, Assimacopoulos spent four years working at his father’s distribution company. He leveraged those insights to launch Michigan Bread in 2010, rebranding to The Good Bread Co. in 2021 after the acquisition of Minneapolis-based Franklin Street Bakery. Today, the baking company produces and distributes more than 150 types of 8artisan-style breads to wholesale customers across 28 states. The Good Bread’s capabilities also include contract manufacturing, private label and custom baking solutions.

The first episode of the new season drops Nov. 2, rolling out weekly on the Commercial Baking websiteApple podcastsYouTube and Spotify. Listeners can also revisit earlier seasons, which feature commercial baking industry leaders such as Dale EasdonMolly Blakeley and Trina Bediako.

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