EAST HANOVER, NJ — Mondelez International’s RITZ brand is building off its “Salty Club” Big Game ad spot with a Salty Club Giveaway.

The promotion continues the cracker brand’s partnership with musical artist Bad Bunny and offers consumers a chance to secure tickets to his sold-out No Me Quiero Ir de Aquí residency in Puerto Rico.

“We are proud to continue our collaboration with such a cultural and musical powerhouse,” said Steven Saenen, VP of RITZ. “No Me Quiero Ir de Aquí is the ideal place to bring the RITZ Salty Club to life, and we can’t wait to welcome fans and delight them with an unforgettable experience. For RITZ, this marks the next step on the brand’s journey from a trusted, classic cracker to a modern, savory snack.”

The giveaway includes tickets to Bad Bunny’s residency on Aug. 8 or 9, access to the Salty Club, exclusive RITZ merch and a limited-edition cracker box. Thirty winners will receive two tickets to either show, with travel and accommodations covered by RITZ.

Entries for the sweepstakes close July 11.