PMMI research: Companies ready for return to tradeshows

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PMMI research: Companies ready for return to tradeshows

14 Apr 2021

Joanie Spencer

Since 2008, Joanie Spencer has covered the retail and wholesale sides of the baking industry.
Serving associations such as the American Society of Baking (ASB) and BEMA, Joanie is also in demand as an industry presenter on bakery operations and trends. She holds a bachelor’s degree in communication from Rockhurst University and a master’s degree in journalism from the University of Missouri.

When she’s not running or playing soccer, Joanie spends her time with her husband and 11-year-old son.

HERNDON, VA — After more than a year away from in-person tradeshows, nearly nine out of 10 packaging and processing end-users said in-person trade shows are essential for networking and discovering what is new in the industry, revealed a recent poll from PMMI, the Association for Packaging and Processing Technologies.

With respondents citing in-person trade shows as the most critical resource when choosing equipment, the upcoming PACK EXPO Las Vegas, set for Sept. 27-29 at the Las Vegas Convention Center, will be an opportunity for baking companies to connect with the industry and explore technology in action.

“This survey confirmed our belief that the industry relishes the unique opportunity to conduct business and see equipment in-person, with many noting that trade shows reveal solutions they were not considering before discovering them live,” said Laura Thompson, PMMI VP of trade shows.

One survey respondent said that nothing could replace “being able to see and touch equipment while asking questions and receiving immediate feedback,” the research revealed. Another cited that the diverse array of exhibitors and education found at in-person events creates a “one-stop-shop for investigating multiple solutions” as well as discovering new ideas.

“This survey confirmed our belief that the industry relishes the unique opportunity to conduct business and see equipment in-person, with many noting that trade shows reveal solutions they were not considering before discovering them live,” said Laura Thompson, PMMI VP of trade shows.

With its PACK Ready health and safety program, PACK EXPO Las Vegas will implement thorough and up-to-date protocols for a safe and successful in-person event. Learn more at packexpolasvegas.com/packready.

PACK EXPO Las Vegas, along with Healthcare Packaging EXPO happening concurrently, are slated to be this year’s first in-person events covering the entire packaging and processing industry with the latest new materials, technologies and solutions to address the packaging and processing needs of more than 40 vertical markets, including commercial baking.

With multiple free educational platforms and networking opportunities, the event will provide several opportunities for exchanging ideas and professional growth.

Attendee registration opens in May. Visit packexpolasvegas.com to learn more about exhibiting or attending this important industry event.

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