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ROBESONIA, PA — Reading Bakery Systems (RBS), one of the world’s leading manufacturers of snack production systems, has named Nico Roesler as North American pretzel and snack equipment sales manager.

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In his new role, Roesler will be responsible for direct sales efforts and project support with existing and future RBS customers in North America. “We are excited to welcome Nico to the RBS family,” said Shawn Moye, VP of sales for RB. “He is well‐known in the baking industry and brings an interdisciplinary skill set that will expand the capabilities of our global sales team. We look forward to his passion and commitment to excellence in this new role.”

“We are excited to welcome Nico to the RBS family,” said Shawn Moye, VP of sales for RB. “He is well‐known in the baking industry and brings an interdisciplinary skill set that will expand the capabilities of our global sales team. We look forward to his passion and commitment to excellence in this new role.”

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Roesler most recently worked for Sosland Publishing, where he served in sales and managing editor roles for Baking & Snack and IBIE titles. Active in the baking industry, he served on the ASB Young Professionals Task Force in 2020. Prior to joining Sosland, Roesler served as an editor and community reporter for the Lawrence Journal-World and as a court reporter for the Sante Fe New Mexican. He holds a bachelor’s degree in journalism from the University of Kansas.

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For more information about RBS’ market-leading snack production systems or employment opportunities, visit readingbakery.com.

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