Advertisement

Pizza Cupcake broadens category, rebrands as Incredifulls

Pizza Cupcake broadens category, rebrands as Incredifulls
PHOTO COURTESY OF INCREDIFULLS
BY: Lily Cota

Lily Cota

NEW YORK — With a strategic name change to Incredifulls, the brand formerly known as Pizza Cupcake is expanding its product horizons. The company is broadening its vision and building a better-for-you platform that goes beyond its signature Pizza Cupcake offering.

“Our objective has never been to build one successful product,” said Michelle Jimenez-Meggiato, co-founder of Incredifulls. “We’re building a platform that allows us to continually reimagine the foods that families have always loved.”

Advertisement

The Incredifulls’ platform is built upon its brioche-sourdough crust, bringing bakery quality and wholesome ingredients in a convenient frozen format. The portfolio includes:

  • The Pizza Cupcake: The breakout product that reimagined pizza in a new shape, wrapped in signature chef-crafted dough.
  • Breakfast Cups: Made with cage-free scrambled eggs, real cheddar cheese, cream cheese and everything seasoning, these cups include 8 grams of protein.
  • PB&J Cups: Set to debut this fall, the company’s newest product turns the comfort food into a convenient frozen handheld.

With established national retail partnerships and a newly expandable product platform, Incredifulls is working to build a comprehensive portfolio of products.

Advertisement

Advertisement

Related News

Advertisement

Advertisement

Advertisement

Advertisement

Popular Articles