NORTHBROOK, IL — Snack brand Back to Nature announced the promotion of Jessica McDonald to CEO. She was previously head of finance and chief of staff.

“I am humbled and honored to step into this new chapter as the CEO of Back to Nature,” McDonald said via LinkedIn. “I could not be prouder of this team and the incredible brand they’ve created. The last three years of building this business together has been an absolute highlight of my career, but I know the best is yet to come for us.”

Before she joined the Barilla Group brand in 2023, McDonald spent 15 years at General Mills. Her background includes strategy, sales, marketing operations and supply chain, all key insights needed to support a brand currently making major changes, including refreshing its visual identity and broadening its retail footprint.

McDonald succeeds Jennifer Jorgensen, who is stepping into a new role after leading Back to Nature for three years.