Consumer interests spur Back to Nature snack launches

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Consumer interests spur Back to Nature snack launches

4 Jun 2026

Annie Hollon

Annie Hollon is a journalist, copywriter and social media strategist from the Dallas, Texas area. She found a love for magazine writing during her time at the University of Alabama where she graduated with a Bachelor of Arts, double majoring in public relations and English. Beyond writing, you can find her expanding her library, attempting to teach herself the guitar and trying new hobbies.

NORTHBROOK, IL — Two new Cheezy Cracker flavors are joining Back to Nature’s better-for-you snack portfolio: White Chedda and Hot & Spicy. According to Back to Nature, the original Cheezy Cracker SKU has seen more than 100% year-over-year growth, and adding new flavors builds on this momentum.

“Everything we do starts with listening to our fans, and they’ve been loud and clear that they want more Cheezy Crackers,” said Andrea Furber, head of marketing at Back to Nature. “White Chedda and Hot & Spicy are the answer to that.”

Both varieties are made with plant-based, non-GMO ingredients and no artificial or synthetic colors, high fructose corn syrup or hydrogenated oils.

Back to Nature’s latest release joins Whole Foods Market and Sprouts Farmers Market shelves nationwide, with additional distribution through Amazon. Pricing ranges from $3.89 to $5.49.

“We were pumped to launch exclusively at Sprouts in March, and the response has been incredible so far,” Furber said. “Bringing these flavors to Whole Foods and Amazon means even more snack lovers can get their hands on the ‘cheezy’ goodness.”

This release further expands Back to Nature’s distribution. At the start of 2026, the baked goods manufacturer made its largest retail expansion to date with Target.

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