Nature’s Own grants ‘sandwishes’ through Make-A-Wish

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Nature’s Own grants ‘sandwishes’ through Make-A-Wish

23 Jul 2026

Lily Cota

Lily Cota is a writer, editor and photographer from Kansas City, Missouri. She graduated from Missouri State University with a Bachelor of Science in English and a minor in Photography. When she’s not writing, you can find her reading fantasy novels, thrifting, trying out local coffee shops and spending time with her nieces.

THOMASVILLE, GA — After its $500,000 contribution to Make-A-Wish last year, Nature’s Own is furthering its initiative to support children with critical illnesses.

Through its new “Sandwishes” campaign in partnership with the foundation, Nature’s Own is turning kids’ wishes into recipes. Their favorite sandwich recipes will be featured in a digital cookbook, featuring bread products from Nature’s Own’s portfolio such as its Honey Wheat and Butterbread.

“Nature’s Own is bringing wish kids’ imaginations to life with ‘Sandwishes’ that anyone can share, recreate and enjoy,” said Krystle Farlow, senior director of brand management for Nature’s Own. “These recipes are not only a window into Make-A-Wish kids’ imaginations, but a perfect way for parents to better understand what their kids will enjoy as well.”

The integrated campaign is supported by a multi-platform push, which highlights the creations across social channels and at point of purchase to capture consumer attention online and in-store. Shoppers can find product inspiration by exploring recipes online.

“These recipes are not only a window into Make-A-Wish kids’ imaginations, but a perfect way for parents to better understand what their kids will enjoy as well.” — Krystle Farlow | senior director of brand management | Nature’s Own

“We’re grateful to Nature’s Own for helping bring our wish kids’ creativity to life in such a joyful, accessible way,” said Leslie Motter, president and CEO of Make-A-Wish America. “Through the Sandwishes campaign, families can connect with the imagination behind each wish while helping Make-A-Wish deliver hope and joy to children with critical illnesses. Partnerships like this make it possible for us to reach more children and families with the life-changing power of a wish.”

The Flowers Foods brand is continuing its partnership with Make-A-Wish, following its Slice of Hope sponsorship last year, which included in-store displays with a virtual “Well Wish Wall” where consumers submitted “well wish” entries.

Nature’s Own also recently introduced a new formulation recipe across its entire product portfolio along with a refreshed look to reflect its commitment to “Real. Soft. Bread.” The brand enlisted actor and WWE star John Cena as the official “Breaducator,” supporting both missions as Cena is the largest wish granter in Make-A-Wish Foundation’s history, holding the official Guinness World Record for granting more than 650 wishes.

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