PARSIPPANY, NJ — Keebler, a Ferrero North America brand, is expanding its Chips Deluxe cookie lineup with two new flavors — Fudge Filled and Brownie — as well as introducing a reformulated Chips & Chunks recipe.
The new version of Chips & Chunks was driven by consumer feedback from across the country for a bolder chocolate taste. The recipe now features 33% more total chocolate than the original, with more visible chips and chunks.
“Our cookie lovers don’t settle for ordinary, and neither do we,” said Moyosola Akinkanju, senior brand manager at Ferrero. “The evolution of Chips Deluxe is a direct reflection of what consumers have been telling us they want: more chocolate, more indulgence and more magic. Everything that makes every bite worth savoring.”
