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Aladdin’s Theresa Watkinson: From lawyer to baker

Aladdin’s Theresa Watkinson: From lawyer to baker
PHOTO BY AVANT FOOD MEDIA
BY: Lily Cota

Lily Cota

KANSAS CITY, MO — There’s no telling where a career can lead. For some, the path is direct, with clear steps to growth; for others, it takes an unexpected turn, allowing them to wield their hard-earned skills in new scenarios. In the baking space, it’s not uncommon for a business to be run and operated by multiple generations from one family. That said, a fresh perspective can make all the difference.

Take Theresa Watkinson, for example. The COO of Brooklyn, NY-based Aladdin Bakers is an attorney-turned-baker who has made a sizeable impact on the production floor and beyond.

Laying down the law

Watkinson was working as a litigation attorney when her path crossed with Joseph Ayoub, founder of Aladdin Bakers, and she gained a first-hand look at this segment of the food manufacturing space and all it entails.

When the managing partner of her law firm retired, Watkinson was presented with various job opportunities. This included one from Ayoub to join Aladdin’s executive team. It would’ve been easier to continue her litigation work with another firm, but she opted for the road less traveled.

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“I thought I’d never again have the opportunity to do something different,” she recalled. “Worst case, I would hate it and would go right back into law. Best case, I would love it, learn something new, and grow as a person and a professional. It was kind of scary, but I decided to do it.”

She joined Aladdin as chief administrative officer in 2015, with Ayoub as her boss and, perhaps most importantly, her mentor.

“Joe has taught me about a lot of things in baking, some on his own and some through employees that he personally trained 30 years ago,” Watkinson said. “He taught me a lot more about business, baking and how Aladdin, specifically, operates.”

“If you take care of the person first, they’ll take care of the company and care more about their work.” — Theresa Watkinson | COO | Aladdin Bakers

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Picking up the dough

The communal nature of the baking space stood out to Watkinson when she first joined this field as a transplant from an industry notorious for being highly competitive.

“There’s more interest in bringing the industry forward rather than just competition,” she said. “I’ve found that — especially through the American Society of Baking — I can call somebody and say, ‘I’m having this problem, and I don’t know how to solve it. Have you experienced something like this?’ There are people I can rely on to help me, and I hope to be someone like that for others as well.”

In a little over a decade, Watkinson has fully embraced a brand-new industry, making her mark within Aladdin and the industry. Ever the eternal student — she makes it a point to stay up-to-date on the latest happenings in the law profession between trips to the bakery floor — she intends to keep growing, learning and saying “yes.”

“Times are changing, and I’ll adapt,” Watkinson said. “Whatever comes next, I’ll be ready for it.”

Upon joining the bakery, she was tasked with strengthening the company’s infrastructure. As a newcomer to the industry, she sought to understand all the moving parts of the operation before making any major changes. She spent time on the production floor to see the team members in action and learn about their roles.

Then, Watkinson took the learning one step further.

“I decided to physically do each job to know what it was like,” she said. “That way, I’d be able to support the staff.”

By learning how to work commercial mixers and pick and place products on moving lines, she learned the information necessary to enhance the scheduling and payroll systems, expand training resources and, notably, establish an employee support network.

Watkinson set up partnerships between supervisors and managers to ensure there’s always another person available to step in on a task in case of emergency. Initially a contingency plan initiative, the partnerships have evolved into something deeper.

“They collaborate more and lean on each other with every aspect of their jobs,” Watkinson said. “It’s not just about emergencies, but that was how [the program] was born. It turned into day-to-day collaboration; that’s where the heart of it is.”

She also made major strides in establishing a more official HR department, cementing her philosophy that every employee is a person first.

“I remind every supervisor, manager and employee of that on a daily basis,” Watkinson said. “In HR, that ‘H’ is human, and you have to take care of the human. If you take care of the person first, they’ll take care of the company and care more about their work.”

This story has been adapted from the April | Q2 2026 issue of Commercial Baking. Read the full story in the digital edition here.

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