CHICAGO — Mondelez International launched its fourth annual State of Snacking report, a global consumer trends study examining insights on consumers decision-making for snacking.
Economic challenges were the focus of this year’s study, specifically how they are affecting consumer snacking choices around the world. Made in partnership with The Harris Poll, the report tracks the snacking behaviors across thousands of consumers from 12 countries.
According to the report, a majority of the respondents continue to prioritize snacking, regardless of rising cost and financial challenges. Daily snacking continues to be a staple with consumers, with 71% stating they consume at least two snacks a day.
About 78% reported savoring indulgent snacks, with 61% trying to plan time to portion out snacks before consuming them. Replacing meals with snacks continues to be a common practice, with 55% of respondents declaring a higher chance they would eat a snack in place of the standard three meals a day. Sustainability has become an issue at the front of many consumers minds, with seven out of 10 consumers indicating they prefer to select snacks that have less packaging and 72% saying they recycle the packaging.
“Our State of Snacking report confirms that in these trying times, consumers around the world view their favorite snacks as affordable and necessary indulgences,” said Dirk Van de Put, chairman and CEO of Mondelez International. “Snacking continues to be a way for consumers to connect or to enjoy a moment of delight in their day, further demonstrating our belief that every snack can be enjoyed in a mindful way.”
The survey also shows consumers are looking for snacks to meet different needs depending on lifestyle choices. Of the respondents, 78% reported turning to a regular snack as a reward for themselves, and 77% said they turn to snacks as a sense of comfort. Brand recognition was also emphasized in the survey, with 67% of respondents saying they would buy fewer options of their favorite snack brands rather than generic alternatives, despite the cost.
This survey complements Mondelez International’s diverse, proprietary snacking insights knowledge, including macro trends from multiple sources informing the future of snacking.
