CHICAGO — Mondelez International, Inc. declared that it has finalized the purchase of leading U.S organic energy bar maker Clif Bar & Co.
This purchase lends growth to Mondelez’s global snack bar business to more than $1 billion, with dominating brands such as CLIF, CLIF Kid and LUNA.. These brands pair well with two other Mondelez businesses, Perfect Snacks and Grenade. This acquisition will help the company’s strategies to increase sustainable growth and continue to expand in baked snacks.
“We are delighted to formally welcome Clif Bar & Co. into our Mondelez International team,” said Dirk Van de Put, chairman and CEO of Mondelez. “We’re excited about the opportunity to advance our shared passion for delivering great-tasting snacks that help fuel busy lifestyles, while helping to reduce our impact on the planet.”
The purchase of Clif Bar & Co. adds to the extension of Mondelez’s snacking segments in key geographies. In 2022 alone, the company has acquired Ricolino, Mexico’s top confectionary company, from Grupo Bimbo and concluded its acquisition of Chipita S.A., a frontrunner in the Central and Eastern European snack size cakes and pastries category.
