EAST HANOVER, NJ — March Madness is officially underway. As an Official Corporate Partner of the NCAA, Mondelez International is partnering with a new roster of NCAA athletes and offering fans a chance to win a VIP trip to the 2026 NCAA Men’s or Women’s Final Four.

“Mondelez is a proud and long-time NCAA corporate partner, and this year marks an exciting step forward with the expansion of our portfolio’s presence at the Women’s Final Four,” said Tanya Berman, senior VP of biscuits for Mondelez International. “Our expanded partnership is another testament to how our brands continue to show up on gameday snack platters across the country.”

The partnership kicked off with a 30-second ad featuring college basketball superstars Juju Watkins, point guard for the University of Southern California, and Jackson Shelstad, guard for the University of Oregon.

Mondelez is also teaming up with select current and former NCAA athletes as brand ambassadors to drive excitement throughout the tournament by sharing snacking content on their social channels. The complete roster of athletes includes:

• Athletes drafted by RITZ:
  • Caleb Love, University of Arizona
  • Juju Watkins, University of Southern California

• Athletes drafted by OREO:

• • Brandon Dwyer, Florida Gulf Coast University
  • Flau’jae Johnson, Louisiana State University

• Athletes drafted by Chips Ahoy!:

• • Jackson Shelstad, University of Oregon
  • Chloe Kitts, University of South Carolina
  • Jalil Bethea, University of Miami

• Athletes drafted by Wheat Thins and Triscuit:

• • Breanna Stewart, New York Liberty and formerly University of Connecticut
  • RJ Davis, University of North Carolina

Throughout the tournament, Mondelez’ portfolio of brands will leverage their official partnership, providing consumers with prizes to make the most out of their March Madness experience.

Mondelez brands will also offer giveaways during the San Antonio Fan Fest from April 4-7. Attendees can also try RITZ Toasted Chips, Chips Ahoy! Big Chewy Cookies and Blondie Baked Bites, as well as belVita Banana Energy Bites during the activities.

This partnership follows a string of Mondelez brands’ jumping into the sports scene. Earlier this year, the RITZ brand debuted its first ever Big Game ad spot and Mondelez announced its partnership with Inter Miami CF.