EAST HANOVER, NJ — As an official sponsor of the 2024 NCAA Men’s and Women’s Basketball Tournaments, the Ritz brand, underneath the Mondelez umbrella, added two new flavors of Ritz Toasted to its lineup: Sweet Habanero and Honey BBQ.
This is the second year in a row that the brand released a new flavor before the March Madness tournament, releasing Everything Toasted Chips in 2023.
“We are putting all our chips on the NCAA March Madness tournament this year, and we’re thrilled to be back for our second year to share two, new Toasted Chips flavors,” said Jennifer Sobolewski, senior brand manager for Ritz Toasted Chips.
Consumers can purchase the Ritz Toasted Chips’ new flavors at retailers nationwide for an SRP of $3.99.
