KANSAS CITY, MO — Mondelez International is making a historic move this football season by forming its first-ever professional NFL team sponsorship with the Kansas City Chiefs.
As the team’s Official Snacking Partner, Mondelez is uniting its portfolio — which includes snack brands such as OREO, RITZ, Chips Ahoy! and belVita — to bring consumers together for the action. Chiefs fans can expect to see Mondelez brands integrated throughout their game-day experience.
“We are thrilled to welcome Mondelez International to Chiefs Kingdom as our Official Snacking Partner,” said Tyler Kirby, EVP and chief revenue officer for the Kansas City Chiefs. “Their iconic roster of snacks is already a gameday staple for millions of households, and together we look forward to elevating the fan experience at Arrowhead Stadium and throughout our community.”
Starting in October, shoppers across Kansas, Missouri and Nebraska will also see regional retail displays featuring special game-day promotions with Mondelez’s snack lineup alongside the Chiefs motifs. This partnership builds on the baking giant’s commitment to supporting community, seen through continued collaborations with March Madness and Inter Miami CF campaigns.
“We are incredibly excited to kick off the football season by charging into Chiefs Kingdom alongside one of the most iconic fanbases in sports,” said Nick Rogers, director of portfolio marketing and sponsorships at Mondelez International. “Mondelez snacks have fueled tailgates and family gatherings for generations.”
