McKee Foods brand scores with summertime SKUs

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McKee Foods brand scores with summertime SKUs

20 May 2026

Annie Hollon

Annie Hollon is a journalist, copywriter and social media strategist from the Dallas, Texas area. She found a love for magazine writing during her time at the University of Alabama where she graduated with a Bachelor of Arts, double majoring in public relations and English. Beyond writing, you can find her expanding her library, attempting to teach herself the guitar and trying new hobbies.

COLLEGEDALE, TN — Little Debbie, a brand under the McKee Foods umbrella, is joining the roster of baking brands leaning into the upcoming soccer-packed summer with a limited-time lineup.

As part of its “Summer of Soccer” event, Little Debbie debuted two new SKUs. The temporary innovations include Soccer Brownies and Soccer S’mores Mini Muffins. The former features a brownie base and green icing topping embossed with soccer-inspired designs, whereas the latter offers an on-the-go sweet snack made with mini chocolate chips and marshmallow-flavored bits.

The brand also revamped the packaging of its Gingerbread Cookies and Mini Donuts for the occasion, boasting sporty motifs such as the pitch, soccer ball and jersey.

“Our ‘Summer of Soccer’ event is about more than just great snacks; it’s about the memories made at the field and in the backyard,” said Hannah Norman, product manager for Little Debbie.

However, consumers can stay in the game beyond snack time. Little Debbie also unveiled two merchandise items — a Summer of Soccer Jersey and Summer of Soccer Water Bottle — exclusively on its Shopify store to grant shoppers more ways to engage with the brand.

“From our new Soccer Brownies to the commemorative ’60 jersey, we wanted to create a lineup that celebrates the traditions that have made Little Debbie a part of American summers for generations,” Norman said.

Little Debbie’s soccer snacks and merchandise will be available beginning the first week of June.

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