Legacy Bakehouse announces new CEO

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Legacy Bakehouse announces new CEO

21 Jul 2026

Mari Rydings

Mari Rydings is a versatile content creator, editor and marketer with experience developing dynamic, results-driven materials for B2B and B2C audiences. As the editorial director for Avant Food Media, she leads the day-to-day editorial operations for the company’s print and digital magazines, newsletters and social media platforms. Outside of work, she loves reading, hiking, putting together jigsaw puzzles and spending time with her husband and their twin daughters.

WAUKESHA, WI — Legacy Bakehouse, a leading manufacturer of premium baked snacks, cookies and tortillas, appointed Tim Jax as CEO. Previously, he served as the CEO of Crofter’s Organic.

“Tim is joining Legacy at a critical point in our journey,” said Brian Behm, board member and managing director of Benford Capital Partners, which owns the baking company. “His proven leadership skills are essential for our next stage of growth. His experience scaling and driving results with innovative food companies will prove invaluable for our evolving platform.”

Jax brings nearly 20 years of CPG management experience to the Legacy table, including leadership, marketing and innovation roles at Pretzels, Inc., TreeHouse Foods and Conagra Brands. He has also served as a member of Legacy’s board of directors, giving him deep familiarity with the company.

“I’m thrilled to be joining Legacy at such an exciting time for the business,” Jax said. “The company has real momentum, and its diverse set of flexible baking and snack capabilities is a true differentiator in the market. I look forward to partnering with the talented Legacy team to find new ways to deliver value for our customers.”

Alain Vallet-Sandre will remain as Legacy’s president and partner with Jax on strategy and commercial execution. Late last year, Lauren Davis joined the c-suite as CFO to help scale the company.

The leadership additions are part of Legacy’s continued investment across the company’s platform, including increased capacity, automation and expanded capabilities.

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