CHICAGO — Pringles has taken its “Once You Pop, The Pop Don’t Stop” campaign to new heights with its latest spin. The Kellanova brand launched its own line of mystery boxes, debuting on its first-ever direct-to-consumer platform.
Consumers can purchase a “Once You Pop Mystery Box” to discover a mashup of snacking surprises. Each box contains two Pringles cans, with one featuring Pringles Mystery Flavor chips and the other containing one of six Pringamabobs, collectible characters inspired by the brand.
“Pringles has always been about delivering innovative flavors and playful surprises, and the Once You Pop Mystery Boxes take that to a whole new level,” said Mauricio Jenkins, US head of marketing for Pringles. “‘Once You Pop’ celebrates everything fans love about Pringles —imagination, creativity and the joy of popping open a can to find something unexpected. With the Once You Pop Mystery Boxes, we’re tapping into the excitement of collectible culture while bringing the fun back to snacking in a way only Pringles can.”
Consumers have three chances to purchase a mystery box online on the campaign website and Pringles’ social media channels. Visit the Pringles website for more information.
