BATTLE CREEK, MI — Scorchin’ Hot is the flavor of the summer at Kellogg’s with Pringles joining Cheez-It with a spicy snack variety.
In partnership with First We Feast’s Hot Ones, known for its infamous hot wing sauces and video interview series challenging celebrities with hot wings and equally hot questions, Pringles Scorchin’ Hot Ones are available in three limited-edition varieties including The Classic Hot Sauce, Lost Calientes Rojos and Los Calientes Verdes.
“Our partnership with Hot Ones is a match made in spicy heaven, so we’re thrilled to collaborate with the show known to test your limits with hot questions and even hotter wing sauce,” said Mauricio Jenkins, senior director of marketing for Pringles. “We challenged ourselves to perfectly match the fiery burn of Hot Ones wing sauce to create our spiciest flavors yet.”
For the fearless type, Pringles and Hot Ones are offering 400 fans to win some Last Dab-ified Pringles —flavored with the hottest sauce used on the final wing in the series — through the Show Us Your Hotness Sweepstakes or the Truth or Dab Sweepstakes. Fans can enter both sweepstakes by scanning the QR Code on any Pringles Scorchin’ x Hot Ones product and following the on-screen prompts.
“Since its launch in 2012, the Emmy-nominated Hot Ones continues to be a pop-culture phenomenon,” said Chris Schonberger, general manager of First We Feast. “This partnership with Pringles will once again satisfy the appetite of our massive fan base of spice lords and encourage them to eat the show in a new way.”
The Los Calientes Verde variety will be available at retailers nationwide beginning in June. Of the other two flavors, Los Calientes Rojo will be available at Walmart stores in June and The Classic Hot Sauce will be available at Circle K stores in July while supplies last.
Consumers can preview the collection at the International Foodservice Editorial Council Bubble Party, the Sweets and Snacks Expo and at the ComplexLand Immersive Virtual Pop Culture Festival.
