MINNEAPOLIS — With a name like Nature Valley, it’s only natural that the next step in the brand’s packaging evolution aligns with its moniker. The General Mills brand took inspiration from some of the country’s most iconic landscapes — from Yellowstone to Yosemite — placing them front and center on its packaging for a limited-edition National Park Adventure Kit, inspiring consumers to get outside and fuel their adventures.

“Nature Valley has partnered with the National Park Foundation for more than fifteen years to support park restoration, outdoor education and expanded access to the parks while helping more people connect with the outdoors,” said Scott Baldwin, VP and business unit director for Bars at General Mills. “This summer, we’re honoring that longstanding partnership by helping more people discover the beauty of America’s national parks and get outside to experience them firsthand.”