THOMASVILLE, GA — Consumer preferences are constantly shifting, and baking companies such as Flowers Foods are innovating to keep up. The company’s 2025 product lineup revealed multiple new products and flavor expansions, focusing on smaller households and meeting consumers where they shop.
“The world of food is constantly evolving, and we are focused on keeping the consumer at the heart of everything we do,” said Mark Courtney, chief brand officer for Flowers Foods. “Our latest innovation further expands our branded portfolio to meet the needs of consumers seeking differentiated, better-for-you products, as well as those shopping with value in mind.”
Flowers Foods’ recently released products include:
- Keto Hot Dog Buns and Multi-Grain Loaf: The brand is expanding its Keto lineup following the success of Nature’s Own Life Keto Loaf and Soft White Buns. Both new products contain one net carb per serving while offering the same flavor and texture that consumers seek from bread.
- Expanded selection of Small Loaves: Smaller households and those looking for variety in their groceries can now find Nature’s Own Small Loaves in three new varieties: Hawaiian, Sourdough and 100% Whole Wheat. The new additions join the existing Ancient Grain and Homestyle White loaves introduced last year.
