NEW YORK — FITCRUNCH is redefining the traditional protein bar category with a multi-textural snacking experience: Puff N’ Crunchy.
Featuring a combination of marshmallow and a crisp cookie base enrobed in chocolate, the bars are designed to elevate the protein craze taking over consumers. Each bar contains 18 grams of protein, 3-6 grams of fiber, and 200 calories or less.
“Puff N’ Crunchy is our biggest innovation in years and a bold new growth platform for the brand,” said David Del Pozo, chief innovation officer at 1440 Foods, the brand’s parent company. “We’ve completely reimagined what a protein bar can be. It’s a new kind of protein bar designed to deliver on both taste and nutrition, for any moment and any occasion.”
Puff N’ Crunchy is available at retailers nationwide in 4-count boxes in three flavors: Caramel Peanut S’mores, Double Chocolate Rocky Road, and Raspberry Meringue Pie.
Additional innovations are scheduled to launch beginning this fall, with a pipeline of new offerings and partnerships planned throughout 2027.
