As the ripple effects of COVID-19 wear on, consumers will look to food manufacturers alike to make life more convenient and safer, inside and out. These new driving forces must also take into consideration the major changes in consumers’ behavior, consumption and spending habits triggered by the pandemic.
Moving forward, Euromonitor predicts that people will seek holistic, adaptable and resilient solutions derived from more thoughtful consumption and look for ways to fight back as they advocate for a better future.
Euromonitor outlined its top trend predictions for 2021.
Build Back Better. As consumers look back at the chaos of 2020, there’s a bright light in 2021 that offers a second chance to build a better future. “Better” will include new expectations regarding how the world might be reshaped in a more sustainable way, shifting from a volume- to value-driven economy. Social responsibility will become a permanent consumer demand, resulting in greater empathy for brands demonstrating how to make the world cleaner, healthier, and more resilient and equitable.