LAS VEGAS – Emerald Holding, Inc. and Comexposium announced a new partnership to launch SIAL America in Las Vegas, which is to be held Mar. 22-24, 2022 at the Las Vegas Convention Center.
The SIAL network is the world’s largest network of food and drink fairs with shows around the world. Comexposium, a leading event organizer and owner of the SIAL brand, is uniting with Emerald to produce what is expected to be the first large-scale generalist food show focused on supporting the $1.5 trillion food and beverage market in the US. The future show in Las Vegas will mark the first US market for the 50-year-old show.
The location and partnership were fueled by the city being a top tradeshow destination, with Las Vegas being named the number one location for 26 consecutive years by Trade Show News Network, and with Emerald’s extensive history with the location and record of providing market-driven platforms that integrate live events with a scope of media.
“This partnership underscores the ever-increasing importance of creating a single event for the food industry,” said Jessica Blue, EVP, Emerald. “Emerald and Comexposium share a vision of providing new opportunities for our customers to grow and innovate, which is very exciting for our industry as a whole.”
“This partnership underscores the ever-increasing importance of creating a single event for the food industry,” said Jessica Blue, EVP, Emerald. “Emerald and Comexposium share a vision of providing new opportunities for our customers to grow and innovate, which is very exciting for our industry as a whole.”
SIAL America will be co-located with Emerald’s International Pizza Expo and International Artisan Bakery Expo, which is currently being held this week from Aug. 17-19. The show is expected to include products from the organic and wellness, beverage, grocery, snack foods and sweets and bakery categories.
“We are excited to welcome SIAL America to Las Vegas for its inaugural show in the US,” said Brian Yost, COO for the Las Vegas Convention and Visitors Authority, which owns and operates the convention center. “SIAL’s arrival reinforces Las Vegas’ position as a premiere culinary destination with world-class restaurants and dining experiences. We look forward to providing the show’s organizers, exhibitors and attendees with an experience that can only be found here.”
The convention center has a longtime partnership with Emerald, regularly hosting a plethora of events for the company such as ASD Market Week, Las Vegas Antique Jewelry and Watch Show and the International Pizza Expo. With Emerald’s experience and SIAL’s international pull, bringing more than 700,000 attendees and 16,000 exhibitors annually through its shows, the groups are optimistic for what’s to come.
“We are very excited to partner with Emerald to launch SIAL America. After establishing robust business platforms in Paris, Shanghai, Montreal and many more cities around the world, we plan to bring a new international food exhibition to life in Las Vegas to enable comprehensive sourcing of new products,” said Nicolas Trentesaux, Global CEO of SIAL Network. “We look forward to welcoming guests to share our vision, and spark new and exciting connections in the food industry.”
Hervé Sekdy, president and CEO of Emerald, also expressed his excitement at the opportunity for the tradeshow during a press conference yesterday at the convention center.
“We have a very strong commitment to our partnership with Las Vegas, and as you can tell, we like food,” he said. “There’s a lot of excitement for the category, and this exciting milestone for Emerald [and] SIAL America underscores the importance of creating a single event for the food industry in the US.”
