BOSTON — Eastern Standard Provisions, a Boston-based artisanal snack brand, has announced its handcrafted artisanal soft pretzels are now available in the Whole Foods Market freezer section nationwide.
“We are thrilled to launch our artisanal soft pretzels in Whole Foods Market stores nationwide,” said Bill Deacon, co-founder and CEO of Eastern Standard Provisions. “Eastern Standard Provisions is passionate about using the highest quality ingredients to create the best-tasting snacks. Our soft pretzels have a unique light, airy brioche interior and traditional Bavarian crust — and we can’t wait for Whole Foods Market shoppers to ‘love every bite.’”
The company is launching five soft pretzel products which include no artificial flavors, colors or preservatives, and a traditional Bavarian-style crust.
The five Eastern Standard Provisions items include:
- Gluten-Free One-Timer Soft Pretzel Bites
- Wheelhouse Signature Soft Pretzels
- One-Timer Soft Pretzel Bites with Signature Salts
- Turnbuckle Soft Pretzel Sticks with Signature Salts
- Turnbuckle Soft Pretzel Sticks with White Cheddar Cheese Sauce
“Eastern Standard Provisions first entered Whole Foods Market as a local supplier in select stores and found a welcome audience among shoppers looking for an authentic, artisanal soft pretzel that delivered on taste, flavor and texture,” said Chris Manca, principal category merchant for Whole Foods Market. “We’re excited to expand Eastern Standard Provisions nationally, … offering Whole Foods Market customers delicious, new, quick-prep options for snacking and entertaining with family and friends.”
